NY Times article: Botox Rival Invites Doctors to Party in Cancun, With Fireworks, Confetti and Social Media Posts Link. Top plastic surgeons and cosmetic dermatologists gathered at the Ritz-Carlton in Cancun one weekend this month to learn about a wrinkle-smoothing injection, Jeuveau, that goes on sale this week. It was billed as an “Advisory Board” meeting! All expenses were paid. More than a dozen top doctors gushed about the event on social media — using the company’s preferred hashtag, #newtox — without disclosing that Evolus had paid for their trips. Some of who attended this “working weekend at Cancun” were: Dr. Melanie Petro from Alabama Dr. Lara Devgan, New York … Continue reading
Tag Archives: marketing
Academy-PhRMA Liason
This flier came attached to the July issue of The Journal of the American Academy of Dermatology. Topicort Spray is hardly a unique product and it will run a patient ~ $600 for what appears to be a 60 ml bottle. The business of PhRMA is business. The business of a professional society should be knowledge and service. Sir Thomas Browne famously wrote: No one should enter the Temple of Science with the soul of a money changer. The leaders of our professional societies should follow that precept. Also see AMA-Dermatology July 2015 cover. July 29, 2015: Late Breaking! The Topicort rhino was seen today on two new publications. 1. … Continue reading